Greenroom Vodka

After setting themselves up as dominant forces in New Zealand’s music scene, Mitch Lowe, Pato Alvarez and Toby Burrows saw an opportunity to expand on their success within the industry. Knowing that vodka accounts for about 65 percent of drink sales at their events, the seed to move into the ready-to-drink market was planted in 2016. They came up with a brand concept and a name - one which directly reflects their link to the music industry - and three years later, the trio launched Greenroom vodka in 2019. Originally released in two flavours - lemon and lime, and raspberry and pomegranate - Greenroom’s triple-distilled premium vodka has been mixed with all natural flavours and sparkling water, creating a great-tasting product that people can feel good about drinking. An added bonus is that Greenroom is made at home, manufactured by Pure Bottling from it’s Tauranga site.